Landing Page

(2) Landing Page: Copywriting & Designing the page to looks good

Landing Page is a one-page website where we put all the information for people to see what we are going to offer.

(2.1) Headline - Benefits

👉 Get a Teaching Permit in 28 months for a Preschool Teacher

(2.2) Content: What, why, when, who, where, how

(2.2.1) What will they learn?
👉 Syllabus, program structure
 
(2.2.2) What are the benefits of the program
👉 Understand the teaching methods, child psychology, special education
 
(2.2.3) Why should they join? 
👉 To get a Teaching Permit, to become a professional teacher, to earn a higher income
 
(2.2.4) When will be the program commence?
👉 Anytime, intake throughout the year can opt for monthly intake and semester intake

(2.2.5) Where is the venue?
👉 All the major cities in Malaysia: Alor Setar, Penang, Klang, KL, Seremban, Melaka, Muar, Batu Pahat, Johor Bahru, Miri, Kota Kinabalu
 
(2.2.6) How to register?
👉 Registration can be done through email
 
(2.2.7) How to attend the classes?
👉 Online classes

(2.2.8) Where can I get the learning materials?
👉 eBook, Video lectures are available online, 24 hours a day, 7 days a week (24/7)

(2.2.9) How is the assessment?
👉 60% assignment, 40% exam. During Covid-19 pandemic, exams are conducted online, and an open book exam

(2.2.10) Who are the lecturers?
👉 The part-time lecturers come from government universities (USM, UPM, UKM, UM, UTM) and Institut Perguruan IPG (throughout Malaysia) 
👉 These lecturers have obtained teaching permit from the Ministry of Education

(2.2.11) Is this program recognized by the government?
👉 Yes. this program has obtained MQA accreditation and therefore recognized by the government.

(2.2.12) Where can I work after graduating from this program?
👉 You can become a professional teacher at a government and private preschool or open your own kindergarten.

(2.2.13) Who has joined the program?
👉 Preschool teachers from member of Persatuan Guru-guru Tadika, Persatuan Pengusaha Tadika, Tadika Franchise

(2.2.14) Where to get financial aids?
👉 PTPTN Loan. EPF withdrawal, scholarship

2.3 Call to Action - Application form: Name, Phone No, Email address, some questions...for easy follow-up
👉 Fill up the form
👉 Make payment?

(2.3.1) Landing Page FORM: Name, Phone, Email, Location, Age, Highest Qualification, Years of Teaching Experience, When to register


(3.0) Purpose of Landing Page: to get a free consultation, free webinar, free offer, to know more about services or product

👉 Offer for Only for 1 (One) thing
👉 Offer for One (1) service or 1 product
👉 Aim for One (1) type of people
👉 Aim for One (1) target market
  • put on all the information
  • no link to click away
  • visitors to fill up the information, to become a lead, an inquiry  
  • to get Name, Email address, Phone No...
  • Need to be one product, one landing page
  • Looks simple, easy to digest information



(3.0 ) Core Steps
(3.1) Five Core Steps
1. Headline
2. Subheadline
3. Content
4. Transition ...connect before closing (testimonial)
5. Pitch...Closing

(3.2) Others
Copywriting
Storytelling
Call to action

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