(1) KC Low Video
Pg 24. Setting Up Your Landing Page
👉👉 KC Low YouTube Video: Step (1) Principle of Landing Page
👉👉 KC Low YouTube Video: Step (2) Setting Up Landing Page (Demo)
👉👉 KC Low YouTube Video: Step (3) Coming Up With Landing Page Headline
👉👉 KC Low YouTube Video: Step (4) Setting TQ Page
Processes
Customers >> Facebook Ads >> Landing Page >> Register >> Thank you Page >> Follow Up >> Sales
👉👉 KC Low Video Tips To Improve Your Copywriting in Landing Page
(2) Landing Page: Copywriting & Designing the page to looks good
Landing Page is a one-page website where we put all the information for people to see what we are going to offer.
(2.1) Headline - Benefits
👉 Get a Teaching Permit in 28 months for a Preschool Teacher
(2.2) Content: What, why, when, who, where, how
(2.2.1) What will they learn?
👉 Syllabus, program structure
(2.2.2) What are the benefits of the program
👉 Understand the teaching methods, child psychology, special education
(2.2.3) Why should they join?
👉 To get a Teaching Permit, to become a professional teacher, to earn a higher income
(2.2.4) When will be the program commence?
👉 Anytime, intake throughout the year can opt for monthly intake and semester intake
(2.2.5) Where is the venue?
👉 All the major cities in Malaysia: Alor Setar, Penang, Klang, KL, Seremban, Melaka, Muar, Batu Pahat, Johor Bahru, Miri, Kota Kinabalu
(2.2.6) How to register?
👉 Registration can be done through email
(2.2.7) How to attend the classes?
👉 Online classes
(2.2.8) Where can I get the learning materials?
👉 eBook, Video lectures are available online, 24 hours a day, 7 days a week (24/7)
(2.2.9) How is the assessment?
👉 60% assignment, 40% exam. During Covid-19 pandemic, exams are conducted online, and an open book exam
(2.2.10) Who are the lecturers?
👉 The part-time lecturers come from government universities (USM, UPM, UKM, UM, UTM) and Institut Perguruan IPG (throughout Malaysia)
👉 These lecturers have obtained teaching permit from the Ministry of Education
(2.2.11) Is this program recognized by the government?
👉 Yes. this program has obtained MQA accreditation and therefore recognized by the government.
(2.2.12) Where can I work after graduating from this program?
👉 You can become a professional teacher at a government and private preschool or open your own kindergarten.
(2.2.13) Who has joined the program?
👉 Preschool teachers from member of Persatuan Guru-guru Tadika, Persatuan Pengusaha Tadika, Tadika Franchise
(2.2.14) Where to get financial aids?
👉 PTPTN Loan. EPF withdrawal, scholarship
2.3 Call to Action - Application form: Name, Phone No, Email address, some questions...for easy follow-up
👉 Fill up the form
👉 Make payment?
(2.3.1) Landing Page FORM: Name, Phone, Email, Location, Age, Highest Qualification, Years of Teaching Experience, When to register
(3.0) Purpose of Landing Page: to get a free consultation, free webinar, free offer, to know more about services or product
👉 Offer for Only for 1 (One) thing
👉 Offer for One (1) service or 1 product
👉 Aim for One (1) type of people
👉 Aim for One (1) target market
- put on all the information
- no link to click away
- visitors to fill up the information, to become a lead, an inquiry
- to get Name, Email address, Phone No...
- Need to be one product, one landing page
- Looks simple, easy to digest information
(3.1) Five Core Steps
1. Headline
2. Subheadline
3. Content
4. Transition ...connect before closing (testimonial)
5. Pitch...Closing
(3.2) Others
Copywriting
Storytelling
Call to action
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